Creating a Pinterest Strategy That Takes 30 Minutes a Week

Hey, mama! 🌸

I know the feeling. You’re balancing the needs of your business with the endless demands of motherhood, and somewhere in between, you’re supposed to be mastering social media marketing. You want to show up online consistently, but with everything on your plate, it’s hard to find time for one more thing.

But here’s the good news—you don’t need to spend hours each week on Pinterest to see results. In fact, with a solid strategy, you can grow your Pinterest presence in just 30 minutes a week! Yep, you read that right, mama. You can engage your audience, drive traffic to your website, and nurture your business without sacrificing the precious time you spend with your family.

Today, I’m sharing a Pinterest strategy that’s designed for busy moms just like you. We’ll keep things simple, streamlined, and sustainable so that you can focus on growing your business with grace and still have time for what matters most—your family, your faith, and your well-being. 💖

1. Why Pinterest is a Game-Changer for Mompreneurs

Before we dive into the strategy, let’s talk about why Pinterest is worth your time in the first place.

Pinterest isn’t just a social media platform—it’s a search engine, a visual discovery tool, and a place where your dream clients are actively looking for solutions. Think about it: people go to Pinterest with intention. They’re searching for ideas, inspiration, and answers to their problems.

As a mompreneur, Pinterest offers a unique opportunity to position yourself as an expert and drive organic traffic to your website. Whether you’re a coach, a product seller, or a content creator, Pinterest is a goldmine for reaching an engaged audience.

Here’s why Pinterest works for busy moms like us:

• It’s evergreen: Unlike Instagram or Facebook, your pins don’t disappear in a few days. They can resurface and continue driving traffic months or even years later.
• It works around the clock: Once your pins are out there, they continue working for you, bringing in new visitors to your website without you needing to be online 24/7.
• It’s a perfect platform for repurposing: You don’t have to create tons of new content. You can repurpose blog posts, Instagram content, or even your old newsletters into pins!

And, mama, because Pinterest is more of a search engine than a social platform, you don’t have to worry about constantly engaging or responding to comments. This means less stress for you and more time to focus on what matters. 🙌

2. Creating a Pinterest Strategy in Just 30 Minutes a Week

Ready to dive in? Here’s how you can create a Pinterest strategy that works in just 30 minutes a week.

Step 1: Set Your Goals (5 minutes)

Before you pin anything, it’s important to know why you’re on Pinterest. What are you hoping to achieve?

Are you trying to:

• Drive traffic to your blog or website?
• Build an email list?
• Increase sales of a product or service?
• Grow your brand awareness?

Your goal will determine the type of content you pin and the strategy you follow. For example, if your goal is to drive traffic to your website, your pins should link directly to blog posts or landing pages that deliver value.

Take a few minutes to reflect on your business goals for the month. By setting clear intentions, you’ll have a roadmap for the types of content you need to pin, and you’ll be able to track your progress more effectively. This part doesn’t have to take long—just 5 minutes to get clear on your focus!

Step 2: Batch Create Pins (15 minutes)

The secret to staying consistent on Pinterest without feeling overwhelmed is batching your content. In this step, you’ll create 10-15 pins that you can use throughout the month. By getting this done in one sitting, you’ll save yourself from scrambling to create pins at the last minute.

Here’s how to batch your pins efficiently:

• Use Templates: Canva is your best friend, mama! Create a few Pinterest templates in Canva that align with your brand’s colors and fonts. Once your templates are set up, you can simply swap out images and text to create new pins quickly.
• Repurpose Blog Posts and Content: If you’ve already written blog posts, created Instagram content, or sent out newsletters, repurpose that content into pins! Take a blog post title and turn it into a pin, or use a snippet from your Instagram caption and turn it into a graphic. Remember, Pinterest loves fresh content, but fresh doesn’t have to mean brand new—it just means you need to present the content in a new way.
• Design for Your Audience: Keep your audience in mind as you design your pins. What are they searching for? What kind of images and graphics will catch their eye? As you create, think about how you can provide value, whether it’s through educational content, inspiration, or tips that solve a specific problem they’re facing.

Set a timer for 15 minutes and focus on creating your pins. Once your designs are ready, you’re well on your way to having a month’s worth of content prepped and ready to go!

Step 3: Schedule Your Pins (5 minutes)

Now that you have your pins ready, it’s time to schedule them. This step is key to saving time because you don’t want to be pinning manually every day!

There are a few tools you can use to schedule your pins in advance. One popular tool is Tailwind, which allows you to schedule your pins throughout the month and even join group boards or tribes to increase your reach. Tailwind is Pinterest-approved, so it’s safe to use without worrying about getting penalized for using a third-party app.

Alternatively, you can use Pinterest’s native scheduling tool. Pinterest allows you to schedule pins up to two weeks in advance directly on the platform. It’s easy to use, and it’s free!

Here’s how to schedule your pins in just a few minutes:

1. Upload your batch-created pins to Tailwind or Pinterest’s scheduling tool.
2. Write a compelling description for each pin that includes relevant keywords (more on that in the next step).
3. Choose the boards you want to pin to. Be sure to pin to both your own boards and group boards if you’re part of any.
4. Set the date and time for each pin to be published throughout the week.

In just 5 minutes, you can schedule your pins to go live automatically, freeing you from having to log in and pin manually every day.

Step 4: Optimize with Keywords (5 minutes)

Pinterest is a search engine, so keywords are everything when it comes to getting your pins seen. If you want your content to reach more people, it’s essential to optimize your pins with keywords that your ideal audience is searching for.

Here’s how to do it:

• Use Pinterest’s Search Bar: Type in a few relevant keywords in the Pinterest search bar to see what comes up. Pinterest will show you suggested keywords that people are actively searching for. These are the keywords you want to sprinkle into your pin descriptions and titles.
• Add Keywords to Descriptions: When you’re writing your pin descriptions, include relevant keywords naturally. For example, if you’re pinning a blog post about “time management tips for mompreneurs,” use keywords like “time-saving tips for moms,” “mompreneur business tips,” and “balance motherhood and business.”
• Use Hashtags: Although Pinterest isn’t as hashtag-heavy as Instagram, it’s still a good idea to include 2-3 relevant hashtags in your pin descriptions. For example, you could use hashtags like #mompreneur, #workingmomlife, or #Christianbusinesswomen.

Set a timer for 5 minutes and optimize each of your pins with strategic keywords. This little step will make a big difference in how much visibility your pins get over time.

3. Staying Consistent with Grace

Mama, I know how much you have on your plate. That’s why this Pinterest strategy is designed to be simple, effective, and something you can maintain without stress.

The key to success on Pinterest is consistency, but remember—consistency doesn’t mean perfection. There will be weeks when life happens, and that’s okay. God didn’t call you to run your business in a constant state of hustle and overwhelm. He wants you to steward your time and energy well so you can be present for your family and for Him.

This Pinterest strategy is a way to honor the gifts God has given you without sacrificing your peace. You’re able to grow your business and serve your audience while still having the freedom to focus on what matters most—your children, your home, and your faith.

And mama, give yourself grace in this process. Social media is just one small part of the big picture of your business, and it doesn’t define your worth. You’re doing an incredible job balancing motherhood and entrepreneurship, and every step you take is worth celebrating. 🌟

4. Why God is at the Center of Your Strategy

As Christian businesswomen, we know that all our plans, strategies, and efforts are in God’s hands. When you set aside time to work on Pinterest or any aspect of your business, invite Him into that space. Ask for His guidance in reaching the right audience, for creativity in your content, and for peace in your heart as you balance all the things.

God cares about the details of your business just as much as He cares about your heart. He wants you to prosper in your work and in your home, and when you trust Him to guide your steps, He will multiply your efforts in ways you can’t even imagine. 🤍

So, as you set up your Pinterest strategy, remember that it’s not about doing more—it’s about stewarding the resources God has given you, including your time, your creativity, and your business.

You’ve Got This, Mama!

I hope this simple Pinterest strategy helps you feel empowered and ready to take on the world—30 minutes at a time. You’re building something beautiful, and I’m cheering you on every step of the way.

Give yourself permission to grow your business with grace, knowing that you’re already doing an incredible job balancing all the things. And remember, you’re never alone in this journey. God is with you, and so am I. 💖

Cheering you on always,
Mal

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