Optimizing Your Website in 3 Hours a Month

Hey, mama! 🌸

I see you over there, managing a business, loving your family, and juggling all the other responsibilities that come with being a mompreneur. It’s a beautiful and demanding dance, isn’t it? One minute you’re responding to client emails, the next you’re wiping sticky little hands or rushing to a soccer game. And somewhere in the middle of all that, there’s this little voice that reminds you: Your website needs updating.

I get it. When you’re pulled in a million different directions, the last thing you want is to spend hours upon hours trying to perfect your website. But here’s the thing: Your website is a key part of your business—it’s where your audience gets to know you, trust you, and (ultimately) decide to work with you. It deserves some love, but it doesn’t need to take over your life.

That’s why today, I’m going to show you how to optimize your website in just 3 hours a month. Yes, you read that right! Three hours is all you need to make sure your website stays fresh, functional, and aligned with your business goals. It’s all about using your time intentionally and focusing on the areas that make the biggest impact.

So, let’s get cozy, grab a cup of coffee, and dive into this step-by-step plan to help you optimize your website while still having time for what matters most—your family and your faith. 💖

1. Start with Prayer and Set Your Intentions

Before we dive into the practical steps, let’s pause and invite God into this process. Whether you’re tweaking a few pages or giving your entire website a facelift, remember that this is part of your mission. Your website is a reflection of the gifts and talents God has given you, and it’s a tool to serve others through your business.

Take a few moments to pray over your work. Ask for wisdom, clarity, and creativity. Ask God to bless the people who will visit your site, that they would feel encouraged, uplifted, and guided toward the solutions you offer. With Him at the center of this process, you’re not just working for success—you’re working for purpose.

2. Hour 1: Review Your Homepage (30 minutes)

Your homepage is the virtual front door to your business. It’s often the first place potential clients or customers will land, so it’s important that it speaks directly to them and encourages them to stay.

Set aside the first 30 minutes of your 3-hour website optimization session to review your homepage with fresh eyes. Here’s what to focus on:

• Is your message clear? Does your headline immediately tell visitors who you are and what you do? Make sure it’s simple, powerful, and speaks to your audience’s pain points. For example, instead of “Welcome to My Website,” try something like “Helping Busy Moms Build Profitable Businesses with Grace and Ease.”
• Is your call to action (CTA) obvious? Every homepage should have a clear CTA, whether it’s “Book a Free Consultation,” “Shop Now,” or “Join My Newsletter.” This is how you guide visitors to take the next step with you. Make sure it’s prominently placed and easy to find.
• Is your design clean and inviting? You don’t need to be a professional web designer to create a welcoming homepage. Keep things simple and easy to navigate. Limit distractions, use clean fonts, and ensure your colors align with your brand.

Once you’ve reviewed your homepage, make any necessary tweaks, but don’t overthink it. Remember, progress over perfection, mama. We’re aiming for small, impactful updates here.

30-Minute Bonus Tip:

If you have a blog or any new content you’ve published, update your homepage to showcase it! Fresh content keeps visitors engaged and encourages them to spend more time on your site.

3. Hour 1 (Continued): Check Your Navigation & Menu (30 minutes)

After your homepage review, spend the remaining 30 minutes of your first hour making sure your navigation menu is user-friendly. Why? Because if visitors can’t find what they’re looking for, they’re more likely to leave your site.

Here’s what to focus on:

• Is your navigation simple and intuitive? Limit the number of items in your menu to around 5-7 options. This makes it easy for visitors to find what they need without feeling overwhelmed.
• Is your menu clearly labeled? Make sure each menu item is easy to understand. For example, instead of “Services,” try using something more specific like “Business Coaching” or “Work with Me.”
• Are there any broken links? Check that all your links are working properly. If someone clicks on a broken link, it could lead to frustration and lost opportunities.

These small adjustments to your navigation can make a huge difference in user experience, and they’ll only take you about 30 minutes to review and update.

4. Hour 2: Update Your Portfolio, Testimonials, and Offerings (60 minutes)

In the second hour, we’re going to focus on one of the most important sections of your website: the parts that showcase your expertise and build trust with your audience. This is where potential clients learn about what you offer and why they should work with you.

Here’s how to break down this hour:

• Portfolio/Case Studies (20 minutes): If you have a portfolio section, take 20 minutes to update it with any recent projects or client work. If you’ve helped someone achieve amazing results, showcase it! Remember, mama, it’s okay to brag a little—you’re doing amazing work.
• Testimonials (20 minutes): Testimonials are social proof that help build trust. If you’ve received any new client reviews, add them to your website. Or, if you haven’t asked for testimonials in a while, send a quick email to a few happy clients and ask them to share their experience.
• Offerings (20 minutes): Lastly, review your services or products. Are they up to date? Do your offerings still reflect what you’re most passionate about? Make any adjustments needed to keep your services aligned with your current business goals.

These updates don’t take long, but they have a big impact on how potential clients perceive your business. Plus, by keeping this section fresh, you’re reminding yourself of the impact you’re making—celebrate those wins, mama! 🎉

5. Hour 3: SEO, Mobile Optimization, and Analytics (60 minutes)

For the final hour, we’re going to focus on the more technical side of things, but don’t worry—I’ll keep it simple! These small tweaks can make a huge difference in how easily people find your website and how smoothly it runs.

First 20 Minutes: SEO Check

Search Engine Optimization (SEO) can sound intimidating, but you don’t need to be an expert to make sure your site is optimized for search engines. Here’s a quick checklist to help:

• Page Titles and Meta Descriptions: Ensure each page of your website has a clear, keyword-rich title and a compelling meta description. For example, if you’re a business coach for Christian moms, include those words in your title and description so people searching for your services can find you.
• Alt Text for Images: Every image on your website should have alt text that describes what the image is. This helps with SEO and makes your site more accessible to all visitors.
• Internal Links: Linking to other pages within your site helps improve SEO and keeps visitors engaged longer. For example, if you mention a service you offer on your homepage, link to the services page where they can learn more.

Next 20 Minutes: Mobile Optimization

Most people are visiting websites from their phones, so you want to make sure your site looks good on mobile devices. Check these areas:

• Responsive Design: Does your website adjust and look good on smaller screens? Most website platforms like Squarespace or WordPress automatically do this, but it’s always good to double-check.
• Loading Speed: If your site takes too long to load on mobile, visitors may leave before they even see your content. Use tools like Google’s PageSpeed Insights to check your site’s speed and get suggestions on how to improve it.

Last 20 Minutes: Review Analytics

Finally, let’s take a quick look at your website analytics. Tools like Google Analytics give you valuable insight into how visitors are interacting with your site:

• What pages are the most popular? If certain pages are getting more traffic, consider adding a call to action or a freebie on those pages to capture leads.
• Where are your visitors coming from? Are they finding you through social media, Google, or somewhere else? Knowing this can help you tailor your marketing efforts.

6. Bonus Tip: Plan for Next Month

Now that you’ve optimized your website for this month, go ahead and plan for next month’s updates. Maybe there’s a new service you want to highlight, or perhaps you’re launching a course. By planning ahead, you’ll feel more prepared and less stressed when it’s time for your next round of website updates.

There you have it, mama! A simple, actionable plan to optimize your website in just 3 hours a month. It’s not about perfection—it’s about making small, intentional changes that help your business grow while still allowing you to focus on what matters most: your family and your faith.

Remember, your website is more than just a digital space—it’s a reflection of the incredible work you’re doing and the lives you’re impacting. So give yourself grace, take it one step at a time, and know that you’re doing an amazing job.

As always, I’m cheering you on every step of the way. You’ve got this! 🌸

Cheering you on always, Mal

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